📊 Package Overview
12
Personas
50+
PMM Voices
4
Validation Sources
Research-validated personas for competitive intelligence product evaluation, extracted from:
- Derek Osgood strategic analysis — "CI is hired to survive ambiguity"
- Sharebird forum synthesis — 18 threads, 50+ real PMM voices
- LMTY interview template — Hypothesis testing framework
- Competitive landscape — Crayon, Klue, Competely, Claude Cowork
Key Insight: 75% of personas have budget authority, but all influence decision (end users can veto). Most common pain: "Found out about competitor move from customer/Sales" (embarrassing).
📁 Available Files
📦 Complete Package (Recommended)
All files in one compressed archive. Includes JSON data, documentation, and original YAML.
Extract with:
Download Package
tar -xzf lmty-persona-package.tar.gz
🤖 JSON Data File (For Bots)
Single-file JSON with 12 personas, research context, validation sources, and pain point taxonomy.
Bot-friendly format for programmatic use and simulation testing.
Download JSON
📝 Documentation
Human-readable documentation with full context: validation sources, usage instructions,
pain point taxonomy, budget authority matrix, and persona structure explanation.
Download Docs
📖 Quick Start Guide
Handoff guide with usage examples, file format explanations, and code snippets.
Perfect for onboarding another bot or developer.
Download Guide
🔧 Original YAML (For Editing)
Raw persona definitions in YAML format. Easier to manually edit than JSON.
Available in the complete package download.
Download Package
👥 Persona Categories
- PMM Individual Contributors (2) — Overwhelmed, manual weekly CI, firefighting
- PMM Directors (2) — Team leads, use Crayon/Klue but still frustrated
- Sales VPs/CROs (2) — Reps get blindsided, need to scale CI across teams
- Founders (2) — No PMM, automation-first mindset, price-sensitive
- Product Managers (2) — PMM bottleneck, need self-service access
- RevOps/Strategy (2) — Analytical buyers, tie CI to revenue metrics
🔬 Validation Sources
Derek Osgood Thesis: "CI is not hired to win markets. CI is hired to survive ambiguity."
- Slack #competitors channel IS the de facto CI system (not a feature)
- Static artifacts (battlecards, PDFs) are dead on arrival (98% never viewed)
- PMMs need status and legitimacy, not just better data
- Sales pays, PMM uses — Sales Leadership controls budget
Sharebird Forum Patterns (50+ real PMM voices):
- #competitors Slack channel is universal (8/18 threads)
- Drowning in noise, desperate for signal (12/18 threads)
- Sales feedback is gold but scattered (9/18 threads)
- Weekly cadence is realistic (5/18 threads)
- CI platforms exist but don't solve core problem (6/18 threads)
🎯 Usage Instructions
For Simulation Testing:
- Load
persona-package.json - For each persona: present homepage variant, measure Clarity (1-5), Relevance (1-5), Take Next Step (yes/no)
- Target N=60 (12 personas × 5 runs) for 95% confidence interval
For Message Testing:
- Pick target persona (e.g., pmm-ic-01)
- Test message against pain points, decision criteria, mental model, friction tolerance
- Pass/fail: If message addresses pain + satisfies must-haves + aligns with mental model + respects friction = resonates
For Product Development:
- Map features to persona needs (e.g., Slack integration = must-have for PMM IC, Sales VP)
- Prioritize features serving high-frequency + high-budget-authority personas first
- Design onboarding based on friction tolerance (low = instant value, high = strategic onboarding)